The song I am choosing to do my music video on is 'Too Much' by Drake. The typical member of my target audience is a male, aged 16-25 and of class ABC1, and their favourite genre of music is hip hop. Their psychographic would be an aspirer. These are people that seek status, and are aware of fashion, current trends, and their appearance. The people that fall into this category are typically younger people.
Another psychographic that would also watch my music video is the mainstreamer. These are people that 'follow the crowd' in terms of general trends and interests, and they are conventional and rational. This is the largest group of people when it comes down to determining psychographics. Many people who may not necessarily say that Drake is one of their favourite artists might still listen to the song due to his popularity and reputation within the world of music.
Another psychographic that would also watch my music video is the mainstreamer. These are people that 'follow the crowd' in terms of general trends and interests, and they are conventional and rational. This is the largest group of people when it comes down to determining psychographics. Many people who may not necessarily say that Drake is one of their favourite artists might still listen to the song due to his popularity and reputation within the world of music.
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